Child Development Case Study Essay -- Child Development Theory

From the video observation, the two three-year old children, Thomas and Riley set off on a bus journey along with their childminder; it is observed that both the children speak about their journey, in which they are able to identify various features, which include the passengers; various buildings and different types of buses. Both children observe many of the features by taking photographs to highlight what they have observed on their journey. From observation, the video looks at the way the childminder plans the experience from a child-initiated stance, which directs the children’s learning in addition with assisting them with role-play and symbolic play, which is shown towards the end of the video. Thus, this essay will focus on the importance of early physical development within the Early Years framework, as well as the influence of the family with reference to the children along with the childminder. I shall link theory to practice from observation, by recounting both the boy’s bus journey, using a number of hypothetical methods, as well as emphasising the social and emotional development equally with cognitive development. However in particular, I will address the cognitive development, by doing so, a whole approach is required regarding both the children’s development, as children are seen as individuals and that each area of their development cannot be divided into different sections. So in order to accentuate the whole approach, it is imperative that the two boy’s development is seen from a holistic perspective. Furthermore, not only does the children’s development depend on their own developmental process, additionally the family, as well as the child minder will have an influential effect on the relationship of both ch... ...Early Childhood. 2nd ed. London: SAGE Publications. Bruner, J. (1986) Actual Minds, Possible Worlds. USA: Harvard University Press. Department of Education (Dcfs) (2010) it’s child’s play Early Years Foundation Stage [online]. [Assessed 7 December 2010]. Available at: . Keenan, T. and Evans, S. (2009) An Introduction to Child Development. 2nd ed. London: SAGE publications. Malim, T. and Birch, A. (1998) Introductory Psychology. London: MACMILLAN Press. Penn, H. (2008) Understanding early childhood. 2nd ed. Berkshire: Open University Press. Piaget, J. and Inhelder, B. (1969) The Psychology of the Child. London: Routledge. Smidt, S. (2007) A Guide to Early Years Practice. 3rd ed. Oxon: Routledge. Woodhead, M and Oates, J. (eds). (2007) Attachment Relationships. Milton Keynes: The Open University.

Competencies Difference Between Adn vs Bsn

Running head: Differences in competencies between ADN and BSN The Differences in competencies between nurses prepared at the associate-degree level versus the baccalaureate-degree level in nursing Mini Anthony Grand Canyon University: NRS 430v Professional Dynamics 01/08/11 ? The Differences in competencies between nurses prepared at the associate-degree level versus the baccalaureate-degree level in nursing The nursing training or education started in 1860, after the Crimean war. This program was started by Florence Nightingale, based on her experience caring for the sick and injured soldiers during the war. The first nursing school was established in London. During the United States civil war, the American women proved the capability of skilled nursing to provide better care for the sick and injured in the war. There was decrease in morbidity and mortality in the war camps. This motivated the women in the United States to form training schools for nurses based on the nightingale model (Woolsey, 1950; Dock, 1907). In the year1923 there was a recommendation, that the entry level of education for a professional nurse be a Bachelor of Science in nursing degree. As the years passed there was a severe shortage of nurses, to compensate this Mildred Montag, in the year 1951, found the Associate Degree in Nursing program. Associate degree nursing was a two year program. As the Associate Degree nursing flourished, the diploma education in nursing started to disappear. Associate degree programs produced more graduate nurses, than the Bachelor of Science and diploma nursing. Both associate degree graduate and baccalaureate degree graduate take the same NCLEX board exam for licensing and enter the same job. The fast growing complex health care and broadening clinical knowledge are forcing nurses have educational preparation appropriate to the various demands. Since health care is moving towards primary and preventive care in the community, it requires nurses who can work both in the hospital care setting as well as the community. Nurses need to function independently, making clinical decisions, providing direct bedside care, case management, and providing education to patient and family in regards to treatment, disease condition and how to adapt a healthy life style. The nurses with baccalaureate degrees are prepared for this. Difference between associate degree nurse and baccalaureate degree nursing The associate degree nurses are capable of working in a structured environment. They are good at bedside care, handling the equipment, and providing basic nursing care. The baccalaureate prepared nurses are good at what the associate degree nurses do, in addition to more complex care, leadership, management skill and patient education. They also construct and plan a thorough nursing care plan during the entire stay of a patient from the time of admission to discharge. Practice The graduates from associate degree programs work in the hospital environment. The baccalaureate graduate can work in the hospital, as well outside the hospital in the community, providing primary and preventive care needed in the community. Technology The A D N graduate does not have research skills that are used in nursing, also technological advances that enhances the medical care delivery. When it comes to BSN graduate they are trained to handle technical problems that need critical thinking, leading to research and the use of technology to provide nursing care. Education The associate degree in nursing is fast and easily available. It can be completed in two years if all the pre-requisites are completed. It costs less and prepares nurses clinically competent at bedside care. The baccalaureate degree nursing is expensive, and takes four years to complete. It prepares nurses for acute care and community care, and also trains in leadership and management. As the health care system is moving forward for primary care and management, prevention and cost effective care, it needs nurses who can work in a non-structured environment and be involved directly with the community providing health and prevention care. This requires baccalaureate nursing graduates. The demand for BSN is increasing and some states are making it mandatory. In the future the associate nursing degree may disappear as the diploma in nursing program disappeared. Many hospitals are moving towards getting magnet status; this poses an importance on nurses getting baccalaureate degrees. They encourage their nurses to achieve it by providing tuition reimbursement and other incentives. The employment opportunity for BSN nurses are increasing and A DN opportunities are decreasing slowly. Research has proved the need for baccalaureate nurses, based on the studies in acute care hospital where the mortality rate is reduced, and improved patient satisfaction was noted. Now the universities provide various choices for nurses who want to pursue their higher education as to meet the upcoming changes and standards. It can be done while working and at our pace and we get our degree with advanced knowledge and skills to meet the changing health care system. ? References Creasia, Joan L. , Friberg, Elizabeth E. (102010). Conceptual Foundations: The Bridge to Professional Nursing Practice [5] (VitalSource Bookshelf), Retrieved from http://pagebursts. elsevier. com/books/978-0-323-06869-7/id/b9780323068697100029 _p0100 Taylor, D. (2008). Should the entry into nursing Practice be the Baccalaureate degree? AORN Journal, 87(3), 611. Lane,S. , & Kohlenberg,E. (2010). The future of baccalaureate degrees for nurses. Nursing Forum, 45(4) 218-227 doi:10. 1111/j. 1744-6198-2010-00194. x Disparities in competencies between bsn and adn, rn nurses. (2011, september 12). Retrieved from http://academicwritingtips. org/competent/k2/item/4113-disparities-in-competencies Nursing articles to bsn or not to bsn-that is the nurse's question. (n. d. ). Retrieved from http://www. nursingdegree. net/articles/se060326-bsn-nurse-htm

The Financial Performance of Low-Cost and Full-Service...

The Financial Performance of Low-Cost and Full-Service Airlines in Times of Crisis Triant Flouris, Thomas John Walker. Canadian Journal of Administrative Sciences. Halifax: Mar 2005. Vol. 22, Iss. 1; pg. 3, 18 pgs Abstract This paper examines the stock and accounting performance of three major airlines in the United States in the aftermath of the September 11, 2001, terrorist attacks. September 11 (9/11) resulted in dramatic changes in the airline industry and had significant implications for the economic gains and future prospects of most airlines. Our study focuses on the stock markets perception of the viability of low-cost versus full-service business models in the aftermath of 9/11. We choose Southwest Airlines as a typical†¦show more content†¦Lawton (2003) advances the argument that low-cost carriers (LCCs) were in a position to go on the offensive and aggressively exploit the changed industry climate after 9/11 by renegotiating labour contracts, by negotiating lower prices for new airplanes in what had suddenly become a buyers market for new aircraft, and by pursuing aggressive pricing strategies to increase their market share relative to legacy carriers. Legacy carriers, being exposed to a significantly higher overhead burden, were forced into defensive strategies that provided them with little operational flexibility. These developments are difficult to observe in the airlines accounting figures in the short term, but if they are perceived to change a firms future cash flows they should be reflected in the markets valuation of the firms stock. When investigating the impact that the events of 9/11 had on each airlines risk, we consider both the systematic and unsystematic volatility of the stocks returns. This allows us to differentiate between risk factors that affected the market as a whole and risk factors that affected the firms specifically. Although we employ only a small sample, our results are highly consistent.2 We observe that Southwest performed significantly better after 9/11 than its mainstream competitorsShow MoreRelatedGlobal Low-Cost Airline Market To 2018802 Words   |  4 Pagesrevenue of global low-cost airlines market covering 40 countries. 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Analysis Of Albert Einsteins Essay On Racial Bias In 1946

#6 - â€Å"Albert Einstein’s Essay on Racial Bias in 1946† by Trent Gilliss and Albert Einstein â€Å"The Negro Question† by Albert Einstein is an incredibly smart, thought-provoking, and forward-thinking for something that came out in the 1940s. Aside from the idea that discriminating black people is bad, many of the ideas expressed here are concepts that some people still do not understand. For example, the idea that one should be more mature before dealing with the political or complex issues of a nation is something people still do not realize today. Young people are still criticized for having their own possibly ill-informed opinion, even if they were raised to think that way. In addition, Einstein’s example of Aristotle thinking slaves were†¦show more content†¦This anxiety about a possible deep, hidden racism in America has not only been exclusive to Maryland. With the combination of the election and police brutality, there is no doubt that anxiety and tensions are very high in the current state of our country. #8 - â€Å"Who, me? Biased?† by The New York Times Implicit bias is a concept that originally gained esteem during the 2016 election. It is defined as unconscious assumptions or stereotypes that are race-related. For example, if someone pulled up two pictures, a white female and a black male, and told you that one of them committed a crime, you are likely to choose the black male. You’re not racist, you have just been consuming all this media and images that paint black people or specifically males as being criminals. There are many options to attempt to fix this bias implanted in you. First, one should take a test to see if they even have a bias in the first place. If yes, then they should attempt to overcome it. They can do this by either hanging out with people of another ethnicity to learn who they are or to address that the racial anxiety exists and to work from there. In my opinion, this idea of implicit bias is incredibly important for people to learn about and p ossibly fix if necessary. Before this video, I had never heard of implicit bias and I always just figured I was stereotyping people whenever I had thoughts like the ones presented in the

Examining Diabetes and Metabolic Traits of Mexican...

This study examines for the first time the genetic contributions to diabetes and metabolic traits in the AIR registry sample, which is composed of Mexican American participants who reside in the Phoenix-Arizona area. The AIR registry participants were extensively phenotyped for type 2 diabetes and metabolic syndrome measures. The prevalence of diabetes in our population was 12.3%, which was above the 8.3% of the general population [32,33]. Moreover, we observed that 34.0% of the participants were classified with pre-diabetes, which was similar to national averages that showed Mexican American adults in the United States with pre-diabetes at 36% [33]. Although a majority of the heritability estimates of the phenotypes examined in the AIR registry appears to be consistent with previously published studies [31], it is possible that heritability estimates may have been inflated since shared environmental influences were not accounted for in our analyses. It also is possible that her itability can be age-dependent, which can be underestimated when existing age dependence is present. The heritability estimates of DBP, FPG, 2hOGTT and prediabetes did not reach statistical significance in our study. Perhaps, DBP may not have reached significance due to the variability that is often observed in diastolic blood pressures within an individual [34]. For this study, every attempt had been made to measure DBP appropriately since we measured DBP twice and calculated the average.

Though Melville’s Moby Dick Free Essays

Though Melville’s â€Å"Moby Dick† has been amply explicated as an allegorical novel engaged in metaphysical and philosophical themes, the richness and density of Melville’s narrative scope in Moby Dick demands close scrutiny, not only for its forthright allegorical connotations, but also for its arcane and esoteric connotations, which provide a variety of meta-fictional comments and divulgences regarding the novel’s radically experimental narrative form.  Ã‚   â€Å"As almost anyone who has ever looked closely into Melville’s novel knows, Moby-Dick is an incredibly rich and complex work with as intricate a set of symbols, image patterns, and motifs as is to be found in a work of literature anywhere in the world.† (Sten 5) Particularly peculiar to many readers of â€Å"Moby Dick† are the generous discourses on cetology and whaling included in the novel. We will write a custom essay sample on Though Melville’s Moby Dick or any similar topic only for you Order Now â€Å"An abrupt change of direction in Moby-Dick takes place at the thirty-second chapter. From the sharp, swift description of New Bedford and Nantucket and from the narrative speed of the adventures of the seaport, we move suddenly into bibliographical considerations of a pseudo-scholarly nature.† (Vincent 121) Though the cetological references in â€Å"Moby Dick† may, at first appear to be naggingly incongruous with the hitherto established adventure-tragedy, as we will see in the following discussion, the narrative form and structure of â€Å"Moby Dick† is, in fact, can be shown to comprise a literary facsimile of the cetological science as Melville understood it in his time-period. While it would be misleadingly simple to describe the narrative form of â€Å"Moby Dick† as â€Å"a whale,† this description, with slight modification, can be justified by a close reading of the novel and by an inquiry into the compositional ideas and influences that inspired Melville during the novel’s composition.   The aforementioned modification is this: that the narrative form of â€Å"Moby Dick† is constructed to evoke the anatomical composition of cetaceans insofar as the Moby Dick â€Å"Great White Whale† comprises the central allegorical symbol in the novel, and, therefore, also symbolizes the creative urge of the artist from initial inspiration to final completion: â€Å"the extracts are the epic material–â€Å"fragmentary, scattered, loosely related, sometimes contradictory†Ã¢â‚¬â€œout of which Melville’s epic poetry was made.   (Sten 4) It is essential that â€Å"Moby Dick† be regarded as possessing a solid, harmonious structure, despite the initial oddness and experimentalism of its surface level appearance. Nowhere is there â€Å"waste in Moby-Dick; every concrete detail serves a double and triple purpose[†¦] No detail is unleavened[†¦]   even such a chapter as â€Å"The Specksynder,† at first seemingly irrelevant, contributes to the designed effect of the whole novel. (Vincent 125) To understand the utter necessity of Melville’s inclusion of detailed cetological material in â€Å"Moby Dick† it is useful to appraise some of the immediate influences on his thought and artistic philosophy during the time of the novel’s initial composition and extensive revisions. As is well known, two of the most profound influences on Melville during the composition of â€Å"Moby Dick† were William Shakespeare and Nathaniel Hawthorne. Despite the gulf of centuries between these two writers, both were recent discoveries for Melville at the time of his writing â€Å"Moby Dick.† Foremost among Melville’s appreciations for each of these writers was his conviction that each of them had accomplished a confrontation with endemic evil in their works. â€Å"To understand the power of blackness at work in Melville’s imagination, we need to note that even while he was composing Moby-Dick, this omnivorous reader, the novelist, was discovering the plays of Shakespeare, especially King Lear, {†¦} and the allegorical fiction of Nathaniel Hawthorne. (Tuttleton) Shakespeare’s influence on Melville exerts itself in the inclusion of actual playscript in the course of the novel, frequent asides and soliloquies, and most profoundly, on the tragic scope and figure of Captain Ahab. Hawthorne’s influence claims a much stronger relationship to the novel’s symbolic and allegorical structures. In fact, Hawthorne’s own pioneering allegorical techniques may have provided the single most influential power on Melville’s conception of â€Å"Moby Dick.† If Hawthorne had shown Melville that â€Å"one American was expressively aware of the evil at the core of life,: he had also provided a narrative strategy suitable for Melville’s own literary confrontation with evil, â€Å"a perception toward which Melville had been groping for seven years of authorship and of self-scrutiny, but which he had not completely realized nor dared to disclose.† (Vincent 37) This narrative strategy relied most heavily on Hawthorne’s allegorical techniques. By investing traditional elements of storytelling with deeper, more symbolically complex meanings, Hawthorne achieved an idiom which is both moralistic and confessional in nature. An example of Hawthorne’s allegorical technique is his novel â€Å"The Scarlet Letter.† In this novel, a struggle between spiritual faith and evil temptation comprises a central theme.† This struggle is represented allegorically in the story by a careful employment of symbolism, character development, and plotting. Lacking an established literary idiom which was wide enough to directly confront the duality of his own ambiguous feelings toward Puritanism and human morality, Hawthorne developed an intricate set of symbols and allegorical references   simultaneously conceal and explicate the confessional elements of the story. Individual objects, characters, and elements of the story thus function in â€Å"dual† roles, providing, so to speak, overt and covert information. In constructing a self-sustaining iconography within the confines of a short story, Hawthorne was obliged to lean somewhat on the commonly accepted symbolism of certain objects, places, and characteristics. The allegorical method, by articulating thematic ideas which challenge â€Å"cut and dried† explanations of such profound realities as faith, morality, innocence, and the nature of good and evil, allowed Hawthorne to delve into issues of the utmost personal profundity, but to express them within a language and symbolic structure that anyone could understand. By reaching through his own personal doubt, guilt, and religious ambivalence to find expression for the irony and injustice of Puritanical dogma, Hawthorne was able to embrace ambiguity, rather than stolid religious fervor, as a moral and spiritual reality. By using the symbolic resonances of everyday objects, places, and people in his fiction, Hawthorne was able to show the duality – the good and evil – in a ll things, and in all people, thus reconciling the sheer division of good and evil as represented by the edicts of his (and America’s) Puritanical heritage. Melville’s admiration for Hawthorne’s successful development of a narrative form capable of expressing profound spiritual and philosophical themes of inspired him to elevate the first draft of his whaling adventure story, which hitherto had closely resembled his popular â€Å"travelogue† writings, such as â€Å"Typee.†Ã‚   Moby-Dick took six years to complete. â€Å" It was not until a signally successful reputation had been established that Melville was ready, as he put it, to â€Å"turn blubber into poetry.† (Vincent 15) What Melville intended was to craft his erstwhile adventure story, along with his comprehensive notes and observations and researches into cetology and whaling into an allegorical novel on par with what he esteemed Hawthorne to have done in his own novels and short stories. Upon completion of â€Å"Moby Dick† Melville made his artistic debt to Hawthorne quite clear. â€Å"The godfather of Moby-Dick was guaranteed additional fame when Melville gratefully dedicated his whaling epic to Hawthorne â€Å"In Token of my Admiration for his Genius.†Ã¢â‚¬  (Vincent 39) Melville’s most obvious gesture toward Hawthorne-inspired allegory is, of course, the development of Moby Dick himself: the whale as the pervading, all-important and central symbol of the novel. This central symbol connects deeply with the archetypal symbolism of the ocean, representing form emerging from watery chaos or the primeval unconscious: â€Å"In Moby-Dick this inner realm is of course represented by the sea, a universal image of the unconscious, where all the monsters and helping figures of childhood are to be found, along with the many talents and other powers that lie dormant within every adult. Chief among these, in Ishmael’s case, is the complicated image of the Whale itself, which is all these things and more and also serves as the â€Å"herald† that calls him to his adventure. (Sten 7) Regarded in this light, the cetological details of â€Å"Moby Dick† acquire an additional power and connotative dimensions, as the initial â€Å"call to adventure† and the primary form which rises from the sea of the unconscious, the whale symbol stands not only for the complex physical universe (form) but also as the explicative symbol for the narrative construction of the novel itself. â€Å" The cetological center recognizes the truth of Thoreau’s dictum: â€Å"we are enabled to apprehend at all what is sublime and noble only by the perpetual instilling and drenching of the reality that surrounds us.† [†¦] The cetological center of Moby-Dick is the keel to Melville’s  artistic craft.† (Vincent 122)  Ã‚   Even as technical descriptions of the whale’s anatomies are given in the novel, the non-scientific, anecdotal experiences of whales at sea as narrated by Ishmael, forward the marriage of whale-symbolism to the novel’s narrative form. Upon his discourse of the â€Å"spirit-spout,† Ishmael remarks: â€Å"advancing still further and further in our van, this solitary jet seemed forever alluring us on.† This relates to the lure of inspiration, of the need for self-expression, for the first intimations of the ensuing artistic expression. The signal-spout of inspiration leads the artist (writer) toward his form. But it is first, formless: simply a haze of imaginative impulse and intuition: a signal on the horizon.   Ishmael further notes that â€Å"that unnearable spout was cast by one self-same whale, and that whale, Moby Dick.† This latter connotation indicates that inspiration flows form the eventual harmonious conclusion; that is urge and objective are one, but that the objective form is also merged tightly with theme. As Ishmael gains a closer, more intimate apprehension of whales, the development of his character and spiritual insight are correspondingly elevated. The more detailed are the cetological experiences and catalogues, the more wholly expressive and self-possessed and sure becomes Ishmael. â€Å"Moby-Dick is, among other things, an encyclopedia of cetological lore having to do with every aspect of the whale–the scientific, zoological, oceanographic, mythic, and philological. And it recounts Ishmael’s slow recovery from melancholia{†¦} These thematic elements are interspersed with chapters detailing Captain Ahab’s pursuit of the white whale† (Tuttleton). Still deeper correspondences between the cetological material and Melville’s narrative form are established in Ishmael’s descriptions of the whales â€Å"blubber† and â€Å"skin† which he posits as being indistinguishable. This is reflected in the narrative structure of â€Å"Moby Dick† where it is equally as difficult to apprehend where the â€Å"skin† (overt theme and storyline) of the novel ends and the â€Å"blubber† (cetological and whaling discourses and catalogues) begin. Melville makes it perfectly clear that the â€Å"blubber† is an as indispensable part of his novel as it is for the whale’s body. â€Å"For the whale is indeed wrapt up in his blubber as in a real blanket or counterpane; or, still better, an Indian poncho slipt over his head;†therefore, too, is the expository material, the â€Å"blubber† of the novel wrapped around its central, allegorical aspects. The realism of the cetological details in â€Å"Moby Dick† is impressive. Many critics account it as a reliable source as any known from Melville’s time-period on cetology or whaling. This realism provides a concrete grounding for the novel’s adventure and theatrical demonstrations, as well as for the highly concentrated symbolism that forwards Melville’s powerful themes. Again, like a whale, Melville’s narrative form is massive and sprawling, but capable of dynamic flow and incredible speed. Seen in this regard, the cetological materials are not only deeply necessary to give the novel â€Å"ballast;† they also provide for its eventual â€Å"sounding† or ability to probe great depth of theme and profundity. The detailed cetological aspects of â€Å"Moby Dick† may, indeed, prevent the reader from an easy, and immediate grasp of the novel’s â€Å"meaning† or even its astounding climax. Just as the whale’s hump is believed by Ishmael to conceal the whale’s â€Å"true brain† while the more easily accessed â€Å"brain† know to whalers is merely a know of nerves, the secret â€Å"core† of â€Å"Moby Dick† can only be pursued with patience and close, deep â€Å"cutting†due to the organic and harmonious nature of its narrative form. By keeping in mind the previously discussed aspects of the relationship between â€Å"Moby Dick’s† comprehensive cetological materials and their symbolic relationship to the novel itself, its form and themes, Ishmael, while discoursing on the  desirability of whale meat as fit food for humans, offers an ironic gesture toward the novel’s probable audiences. â€Å"But what further depreciates the whale as a civilized dish, is his exceeding richness. He is the great prize ox of the sea, too fat to be delicately good.† The radically experimental form of â€Å"Moby Dick† is a successful form which owes a debt to its conception to the allegorical techniques of Nathaniel Hawthorne. By building on Hawthorne’s idiom, Melville achieved a rigorously complex, but exactly realized idiom, one which still challenges the sensibilities and sensitivities of readers and critics to this day. Works Cited Sten, Christopher. Sounding the Whale: Moby-Dick as Epic Novel. Kent, OH: Kent State University Press, 1996. Tuttleton, James W. â€Å"The Character of Captain Ahab in Melville’s ‘Moby Dick.’.† World and I Feb. 1998: 290+. Vincent, Howard P. The Trying-Out of Moby-Dick. Boston: Houghton, Mifflin, 1949.          How to cite Though Melville’s Moby Dick, Essay examples

5cs of Common Wealth Bank of Australia †MyAssignmenthelp.com

Question: Discuss about the 5cs of Common Wealth Bank of Australia. Answer: Customer information collection and verification: Information and collection and then verification of data of every customer is the procedure of every bank. In the case of Common wealth bank, to know his customer information they provide them some forms to fill up. After filling the form the verification process is being done, after this whole procedure, the customer is now capable to use the facilities of the bank. Here the sample of the form: Marketing research and planning: 5cs of Common Wealth Bank of Australia: Introduction of company: Common wealth bank is a multinational bank in Australia with business across Fiji, New Zealand, Asia, United Kingdom, and United States. Common wealth bank provides many services as such commercial services, fund management, investment, insurance, and broking services, product, global wealth management, private euite. The bank has been founded by the Australian government in 1911, headquarters of the bank is situated in Darling harbour Australia. Customers of the company: The product and services provide by the bank to the customer as such credit cards, loans, transaction and saving account. Common wealth bank has the largest network of ATM and branch. The bank structure include some services as such: MarketingBanking Services: This services are provided to the small business and personal customers (Parente, and Strausbaugh-Hutchinson, 2014). Premium Business services: Premium business services are provided to institutional clients and global markets. Wealth Management: the wealth management brings the group of fund management platforms, principal funds, and insurance, financial advice business funding together (Armstrong, et al., 2014). Collaborators: The common wealth of Australia decided to collaborate with Austrade Company to expand the finetech innovation between the UK and Australia. The segment of the common wealth bank are the Australian people and international clients. The positioning of this bank are provide services in effective manner to his customers and clients. Target group of the bank are Australian citizens, and business demanding banking services (Lockrey, 2015). The bank has own brands such ASB bank, Commonwealth security limited, Common wealth insurance limited (Baker, 2014). Organizational structure of common wealth bank of Australia Competitors: The main competitors of the common wealth bank are: National Australian Bank Westpac ANZ These are the four big banks in Australia. These banks are called the four pillars in Australian market. Every bank wants that their customers feel free to access their data, lower bank fees, they can see their credit card interest rates. But all these things are depend on the Australian customers some has the issue that even it is the easy process, but there is a guarantee issue. Context: In the global economy the bank activities and profits are usually affected by the investors. A week economy of the bank can lead decline in the growth and profitability. The main threat of the common wealth bank has that due to foreign exchange rates this bank can face the risk. Also the common wealth bank, due to counter party are not being able to achieve their obligation influx can face the risk. Conclusion: The conclusion of the whole study of common wealth bank is shows that it has the transparency with his customers and distributors. This bank is known as one of the top banks in Australia. The Australian people trust more in this bank to invest their money. References: Armstrong, G., Adam, S., Denize, S. and Kotler, P., 2014. Principles of marketing. Pearson Australia. Baker, M.J., 2014. Marketing strategy and management. Palgrave Macmillan. Lockrey, S., 2015. A review of life cycle based ecological marketing strategy for new product development in the organizational environment. Journal of Cleaner Production, 95, pp.1-15. Parente, D. and Strausbaugh-Hutchinson, K., 2014. Advertising campaign strategy: A guide to marketing communication plans. Cengage Learning.